• Developed and executed the launch of Liberation Distribution (LibDib) garnering widespread wine, spirits and beer industry coverage of this new distributor and technology company, as well as business stories on the evolution of the three-tier system.
  • Launched Free Flow Wines, generating widespread visibility of the company as well as solidifying the new wine on tap category and technology. 
  • Created and managed the first CK Mondavi and Family Blogger Ambassador Program that has generated thousands of posts and developed key bloggers into brand ambassadors.
  • Launched numerous high-end winery tasting rooms such as Joseph Phelps Vineyards, Banshee Wines, and Stewart Cellars, generating extensive coverage for all three brands in luxury lifestyle publications as well as key wine industry media outlets. 
  • Elevated visibility and generated luxury lifestyle and wine media coverage of the Stags Leap District’s Vineyard to Vintner (V2V) event as well as their annual Appellation Collection.
  • Pitched and placed cover feature stories for the Carneros and Stags Leap District regions in a prominent wine publication.


Selected Feature and Main Placement Coverage for Clients In:

  • Beverage: Beverage Dynamics, Beverage Media, Brewbound, Decanter, Just-Drinks, The Tasting Panel, SOMM Journal, Wine Business Monthly, Wine Industry Advisor, Wine Industry Insight, Wine Enthusiast, Wine & Spirits Daily, Wines & Vines, Wine Spectator, World of Fine Wine
  • Lifestyle: Afar, Conde Nast Traveler, Food & Wine, Forbes, Harper’s Bazaar, Robb Report, Sunset Magazine, The Daily Meal, Worth
  • Bay Area, Local: 7×7, Bay Area News Group, Napa Valley Register, Napa Life Magazine, NapaLife, Napa Sonoma, North Bay Biz, North Bay Business Journal, San Francisco Chronicle, San Francisco Business Times, San Francisco Magazine, Sonoma Sun, St. Helena Star, The Press Democrat, Yountville Sun